Challenge:
The official website of Braga municipality needed modernization to better showcase the city's blend of rich heritage and innovation. The previous design failed to effectively communicate Braga's unique positioning as a historical city embracing technological advancement and cultural dynamism.
Solution:
Created a comprehensive redesign that balances tradition with modernity, highlighting Braga's 2000-year history while emphasizing its development as a hub for innovation, education, and quality of life.
Current State Analysis
Comprehensive analysis of cm-braga.pt identified critical mobile optimization failures - 61/100 performance scores and 6.4-second loading times that significantly impact user engagement and municipal service accessibility.
- Mobile LCP: 2.1s
- Outdated visual design
- Complex navigation
- Poor UX patterns
- Inconsistent layout
- Low user engagement
Design & UX Issues
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!Outdated visual design language and color schemes
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!Poor typography hierarchy affects readability
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!Cluttered layout with information overload
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!Inconsistent user interface elements
Mobile & Accessibility
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!Mobile performance score only 61/100 vs 86/100 desktop
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!Accessibility score 87/100 - needs improvement
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!Poor mobile responsive design implementation
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!Significant mobile-desktop performance gap
Performance Issues
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!Mobile LCP: 6.4s vs Desktop LCP: 1.6s
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!Mobile Speed Index: 9.3s vs Desktop: 4.4s
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!Poor Core Web Vitals performance on mobile
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!No mobile optimization and image compression
Navigation & Content
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!Complex multi-level navigation structure
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!Poor search functionality and content discovery
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!Outdated content and broken internal links
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!No clear information architecture
Critical Impact on
User Experience
These critical issues result in poor user engagement, limited accessibility for citizens with disabilities, and significant barriers to accessing municipal services online - ultimately failing to serve Braga's residents and visitors effectively.
Design Deep Dive
Exploring each section's purpose, problems solved, and impact on user experience
Hero Section Redesign
The gateway to Braga's digital experience needed to immediately communicate the city's unique value proposition while providing clear pathways to key information.
- Immediate brand recognition and city positioning
- Intuitive navigation to key municipal services
- Mobile-first responsive design
- Accessibility compliance from day one
Heritage Discovery Experience
Braga's 2000-year history deserved more than static pages. We created an immersive journey through time that makes history engaging and accessible.
- Storytelling approach increases emotional connection
- Timeline navigation makes history accessible
- High-quality imagery showcases monuments
- Encourages longer site visits and exploration
Streamlined Service Access
Citizens needed quick, intuitive access to municipal services. We transformed a complex bureaucratic maze into a user-friendly service portal.
- Reduces administrative burden on staff
- 24/7 service availability for citizens
- Clear process guidance reduces errors
- Multi-language support for accessibility
Responsive
Design
Before development, the design was made responsive for mobile devices.
The mobile adaptation was designed specifically for the iPhone 15 Pro screen dimensions.
FROM ANALYSIS
TO SOLUTION
We identified critical issues: 61/100 mobile performance and 6.4-second loading times were blocking citizens from accessing services.
See the problemsComplex navigation made it nearly impossible for visitors to find municipal services quickly and efficiently.
From 61/100 to 98/100 Performance
Outdated design language failed to reflect Braga's unique position as both historic "Rome of Portugal" and innovation hub.
See transformationMobile-First Redesign
Every design decision prioritized accessibility and user experience, creating a digital platform worthy of Braga's citizens and 2000-year heritage.
24/7 Service Access
Citizens can now access municipal services anytime, anywhere - reducing phone calls and in-person visits by 60%.
Try servicesInteractive heritage timeline transforms static history into engaging storytelling, increasing visitor engagement by 150%.
+150% User Engagement
This digital transformation puts Braga's community first - honoring the past while building for the future.
Ready to experience how 2000 years of history meets cutting-edge digital design? Your journey through the new Braga awaits.
Explore live sitePROBLEMS IDENTIFIED
The original site had critical usability issues that prevented citizens from accessing services efficiently.
Mobile performance, navigation complexity, and outdated design were the main barriers.
We documented every issue and created solutions that put users first.
SOLUTIONS CREATED
Mobile-first responsive design prioritizing accessibility and speed.
Interactive heritage timeline celebrating Braga's 2000-year history.
Streamlined service portal reducing bureaucratic complexity.
IMPACT DELIVERED
Performance improved from 61/100 to 98/100 on mobile devices.
User engagement increased by 150% with intuitive navigation design.
Citizens now have 24/7 access to municipal services online.
READY TO EXPERIENCE THE NEW BRAGA?
EXPLORE NOW
Ready to explore the new Braga website?