A predictive iOS companion for people living with Bipolar Disorder - built to act before episodes escalate.
Aura is a comprehensive mobile application designed for individuals living with Bipolar Disorder. Our core mission was to move beyond simple retroactive tracking to deliver proactive stability and empowered control. It eliminates the user burden of managing multiple applications by centralising key therapeutic and predictive tools.
Aura is built to help users understand their specific patterns, mitigate episode onset, and maintain a stable, predictable daily rhythm.
From a single observed problem to 70+ screens - every phase grounded in evidence, not assumption.
73% of individuals miss early warning signs. Apps demand too much, deliver too little, and fail exactly when people need them most.
of people with Bipolar Disorder miss early warning signs before an episode begins - they physically cannot see it in themselves
maintain tracking beyond 3 weeks on existing apps - abandonment spikes to 92% during depressive episodes, when data is needed most
separate apps required to track a complete health picture - sleep, mood, medication, caffeine, journalling, and tasks all fragmented
average monthly face time with a psychiatrist - the only clinician who sees the full picture sees almost nothing of the actual lived experience
Pain 02 - Highest Priority
During depression there's no energy to open an app. During mania - it doesn't feel necessary. Complex forms with 10+ fields are impossible during acute episodes, precisely when data is most critical. Apps built for good days fail on bad ones.
"I've tried every tracking app. I always stop. The effort required just isn't there when I'm struggling the most."
- r/bipolar community · PolarUs Research, 2025Pain 03 - High Priority
Sleep patterns, caffeine, medication, mood - all in separate apps. Correlating data across applications is cognitively impossible during acute episodes. Without synthesis, patterns remain invisible.
"I have a sleep app, a mood app, a medication reminder, and a journal. None of them talk to each other."
Pain 04 - High Priority
Even with a written crisis plan, recalling emergency contacts, action steps, and stabilising techniques during an acute episode is near-impossible. The critical 24-hour intervention window closes while people search through apps.
"I wrote out my whole crisis plan with my therapist. When I needed it, I couldn't find it or remember what it said."
Early signs: irritability, reduced sleep, racing thoughts
Can't think clearly. Memory of the plan is inaccessible.
Contacts in one app. Plan in another. No quick path.
Episode escalates. Intervention opportunity passed.
Bipolar I or II · Living with diagnosis 3+ years
Core pain points
"I've been managing this for 6 years. I should know my patterns - but I still can't see it coming."
- Profile A · Composite voiceAny BD type · Diagnosed less than 1 year ago
Core pain points
"I was diagnosed three months ago. I don't know what 'normal' feels like for me yet - how do I notice when it's off?"
- Profile B · Composite voiceEvery flow stress-tested for the moment when cognitive load is highest and motivation is lowest.
Mapping every touchpoint, emotion, and opportunity - and where Aura intervenes at each critical moment.
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Awareness
Realising help is needed
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Onboarding
First 3 minutes
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Daily Use
Regular check-ins
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Crisis
Episode begins
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Long-term
Ongoing stability
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|---|---|---|---|---|---|
| Actions | Reads App Store reviews · checks screenshots · asks in r/bipolar | Selects BD type · optionally adds meds · sets check-in time | Daily mood + sleep + meds check-in · marks meals · logs caffeine | Taps SOS → opens Crisis Plan → uses breathing → calls psychiatrist | Generates PDF for doctor · reviews 90-day Insights · shares data with care team |
| Touchpoints | App Store listing · peer recommendation · psychiatrist referral | Welcome → Profile → Meds (optional) → Reminders → Triggers | Push notification → Quick check-in → Home EWS → Care tab | Floating SOS button → Safety tab → Crisis plan / CBT / 1-tap call | Insights tab → Doctor's Report → PDF → Email / AirDrop / Print |
| Thinking | "Will this be different to other apps I've tried and abandoned?" | "This is actually short. I can skip what I don't know yet." | "The alert makes sense - I didn't sleep well 3 nights in a row." | "I can't think clearly but the button is right there. I just follow steps." | "My doctor finally has the full picture for the first time." |
| Emotions | ScepticalHopeful | CautiousRelieved | In controlSeen | ScaredLess alone | ConfidentEmpowered |
| Experience | |||||
| Pain Points | Complex app comparisons · fear of abandonment · stigma around tracking | Long onboarding · mandatory fields feel intrusive | Form fatigue · missing check-ins · no visible insight payoff | Can't find crisis plan · multiple taps · cognitive overload | Doctor doesn't understand day-to-day experience |
| Opportunities | ↑ Lead with simplicity↑ Peer social proof | ↑ <3 min onboarding↑ Skip-everything | ↑ EWS hero feature↑ <60s check-in | ↑ 1-tap SOS↑ Pre-written plan | ↑ PDF Doctor's Report↑ 90-day Insights |
| Aura Response | Clean App Store presence · clear value proposition · <3 min promise | 5-step onboarding · all optional except BD type · no guilt messaging | Quick Check-in <60s · EWS on Home · auto-pattern analysis | Persistent SOS button · Safety tab opens instantly · pre-written plan | PDF report generator · Insights 7/30/90d · export & share with care team |
Three interlocking answers to four interconnected problems. Built around the hardest days, not the easiest.
Solution 01
Aura cross-references mood logs with sleep debt, medication adherence, meal regularity, and caffeine. When multiple risk factors converge, the system surfaces a time-sensitive alert on the main dashboard - 24–48 hours before episodes typically escalate.
Solution 02
Rather than splitting mood tracking from daily management, Aura integrates everything into one frictionless interface. Medication reminders, sleep tracking, meals, caffeine, tasks - all alongside mood. Eliminates 4–6 separate apps. Daily check-in takes under 60 seconds.
Solution 03
Written on a good day. Accessible on the worst one. Personalised crisis plans, one-tap emergency calls, CBT techniques, breathing exercises, and grounding tools - all behind a persistent floating button reachable from anywhere in the app. No navigation. No menus. Instant.
Every decision, every flow, every interaction was designed for your hardest day - not just your best one.